What to Buy This Black Friday 2025?🛍️10 Fashion Brands Worth Waiting For!

Your ultimate guide to 2025 Black Friday fashion steals and must-shop brands 👠

Yeah~ It’s Hattie here 👋 The happiest, most thrilling shopping season is back again! 🖤

Black Friday is honestly the most exciting time of the year — deals go wild and my wallet cries (in joy) 💸

I’m sharing my go-to fashion brands that I wait for every single year — this is when discounts hit their lowest 🔥

Urban Outfitters (UO)

🖤 Last year’s deal: 30% off sitewide

Y2K + retro vibes all in one — every time I shop here, I end up with a cart full of “accidental” buys 😆

Don’t skip their home & gift sections — full of fun, quirky finds.

My faves: BDG denim bags, Out From Under loungewear, Kimchi Blue dresses 💗, UO home decor

👉 Shop Urban Outfitters

Revolve

💋 Last year: 20% off

Whether it’s a party, vacation, wedding, or office, Revolve’s got you.

Affordable yet stylish brands like Lioness, Lovers + Friends, and superdown never miss ✨

My picks: NBD party dresses, AGOLDE jeans, LPA knitwear, LEVIS denim

👉 Shop Revolve

This year I’m stocking up on denim and knits 🧶

ASOS

🇬🇧 Last year: 30% off sitewide

The UK’s trend hub — endless styles and sizes from Petite to Curve.

My picks: exclusive sportswear, Collusion, Reclaimed Vintage, and streetwear gems

👉 Shop ASOS

SKIMS

🤎 Last year: around 30% off sitewide

Kim Kardashian’s brand — loved for its loungewear and intimates!

The set I got last year was buttery soft and held up so well ☁️

(Side note: definitely better for taller girls!)

My picks: Soft Lounge dress, Fits Everybody underwear, Sculpt tanks/bodysuits

👉 Shop SKIMS

⚠️ Tip: their sweatpants and hoodies run large — size down!

Free People

🌸 Last year: up to 50% off sitewide!

Boho + urban vintage dream🪶 Their knits and dresses are everything.

My picks: Easy Street turtleneck, Dolman jacket, fringe dresses

👉 Check out my Free People haul

👉 Shop Free People

Revice Denim

👖 Last year: 40% off sitewide (some items 50%!)

L.A. label known for its retro patchwork & star jeans ⭐

My picks: vintage straight jeans, star patch denims, logo tanks

👉 Shop Revice Denim

For Love & Lemons

💐 Last year: 30% off sitewide

Lace, florals, and dreamy silhouettes — the definition of romantic 💞

My picks: lace mini dresses, sheer blouses, wedding guest collection

👉 Shop For Love & Lemons

They usually do around 30% off; this year I’m eyeing their lingerie 👙

Reformation

🌿 Last year: 25% off everything (even new arrivals!)

The queen of sustainable fashion 🌎 — silk & linen pieces that feel as good as they look.

My picks: Juliette/Nikita dresses, Cynthia jeans, silk blouses

👉 Shop Reformation

Perfect for office girls — classy, smart, and effortlessly put-together.

Nasty Gal

🔥 Last year: up to 50% off everything

City chic with a touch of party glam — one sequin dress and you’re the star ✨

My picks: sequin dresses, animal print bottoms, faux-leather blazers, chunky boots

👉 Shop Nasty Gal

PrettyLittleThing (PLT)

💞 Last year: up to 90% off (!!) with flash deals before Black Friday

Trendy and super affordable — warning: you might go overboard 🛒

My picks: evening jumpsuits, metallic tops, matching co-ord sets

👉 Shop PrettyLittleThing

Great for younger fashion lovers — bold, playful, and totally Insta-ready 💅

Weekday

🩶 Last year: up to 30% off select styles (especially denim)

Part of the H&M family — minimalist, clean, and effortlessly cool.

My picks: Rowe jeans, wide-leg trousers, heavyweight tees

👉 Shop Weekday

Their denim shades are endless🫠 You’ll definitely find your perfect pair.

🌟 Hattie’s Wrap-Up

And just like that — it’s shopping season again! 🛍️

I used to stock up for the whole year, but now that I’m creating outfit content, I focus on just this season’s picks.

For most Western brands, Black Friday = the best deals of the entire year.

It’s the perfect time to bring those wishlist items home 💖

So start adding your faves to the cart now,

and hit checkout the moment the sale drops ⏰

👀 More brains, fits & trips on IG 👉

@hattiefoundthis

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